POSM & Displays · Design & Manufacturing
POSM Design & Manufacturing — End-to-End for Retail Brands
From custom design proofs to bulk in-house fabrication, kitting and national dispatch — we manufacture the complete point-of-sale toolkit under one roof in Delhi.
POSM & Displays
Explainer
What is POSM? (Point of Sale Materials)
POSM stands for Point of Sale Materials (also known as POP or Point of Purchase displays). It comprises all the physical marketing collateral placed in-store to attract shopper attention, highlight promotions, and drive final buying decisions. From simple ceiling danglers to customized heavy-metal floor racks and interactive digital screens, POSM represents critical last-mile marketing that influences over 70% of shopper decisions right at the retail shelf.
Toolkit
POSM We Design & Manufacture
A complete suite of in-store displays built to your exact brand specifications.
Standees →
Vibrant printed board displays cut to shape on wooden or metal bases.
Roll-Up Standees →
Retractable, highly portable pull-up banners with aluminum cassettes.
Clip-On Boards →
Easy-swap snap-frame borders for price lists and promotional posters.
Danglers & Buntings →
Ceiling-suspended cardboard or paper cards for aisle promotions.
Product Display Stands →
Custom counter or floor stands built to hold cosmetic, medicine, or food jars.
Retail Display Racks →
Heavy-duty steel, wood, or wire shelving units made for showrooms and shops.
Acrylic Displays →
Premium clear risers, cosmetics stands, and secure display boxes.
Table Standees →
Compact A4/A5 menu and QR payment stands for counters and cafe tables.
Digital LED Standees →
Electronic screen standees displaying high-definition video loops.
Service Scope
End-to-End POSM Execution
| Stage | What We Deliver |
|---|---|
| Creative Design | Structural layout engineering, 3D renderings, and print-ready graphic proofs |
| Prototyping | Rapid sample fabrication to test size fit, material rigidity, and print colors |
| Mass Production | Bulk printing and structural fabrication at our 10,000 sq ft Delhi facility |
| Kitting & Assembly | Individual packing, collating items with installation accessories into store-specific kits |
| Logistics | Pan-India courier dispatch and freight management to showroom networks |
Sectors
Industries We Serve
FMCG Brands
High-volume seasonal campaigns for consumer foods, home care, and cosmetic brands (Godrej, Coca-Cola).
Retail Chains
Consistent in-store category signage, shelf strips, and pricing displays for grocery networks.
Telecom Showrooms
Premium backlit fabric panels, illuminated sign boxes, counter docks, and standees (Airtel, Samsung).
Automotive Dealerships
Directional displays, product brochure stands, banner gates, and podium displays.
Pharma & Healthcare
Hygienic acrylic leaflet holders, counter display units, and info standees.
Why The Forge
Direct Manufacturer accountability
In-House Make
We print and construct all POSM displays in our North-East Delhi facility. No agency margins or third-party delays.
One Accountable Partner
From initial design files to final store delivery, you deal with a single team accountable for quality.
25 Years of Experience
We have executed POSM programs for leading national brands, ensuring strict brand color and build parity.
Process
Our Campaign Process
Share Campaign Brief
Send display requirements, store counts, and budget details.
Design & Prototype
We engineer structural proofs and produce physical mockups for approval.
In-House Production
We fabricate the entire run in-house under strict quality controls.
Kitting & Dispatch
We bundle and dispatch store-ready kits across India.
FAQ
Frequently Asked Questions
What does POSM stand for?
What are examples of POSM materials?
How does The Forge Studio handle large POSM campaigns?
Can you design and manufacture POSM from scratch?
What is the difference between POSM and POP?
Service Area
Delhi NCR Installation & Supply
We deliver and install across Delhi, Noida, Gurugram, Faridabad, Ghaziabad and Greater Noida. Our facility is in North-East Delhi (Garhi Mendu, 110053). Pan-India dispatch available for bulk orders.
Plan Your In-Store Campaign With Us
The fastest way is WhatsApp. A photo, a message, or a brief description is enough — we'll come back with a plan and a price. No runaround.