What is the minimum order quantity for standees?

We work with single-unit event standees and bulk production orders of thousands. No strict minimum — WhatsApp your quantities for pricing.

Can you handle pan-India POSM distribution?

Yes — we produce in Delhi and dispatch via courier or logistics partners to any city in India.

POSM & Retail Displays · Delhi · In-House Manufacturing

POSM & Retail Display Solutions in Delhi

Q: What is the difference between a standee and a roll-up standee?

A standee is a printed board cut to shape and mounted on a base. A roll-up (or pull-up) standee is a retractable banner that rolls into its own cassette base — portable and easy to carry.

Q: Do you handle complete POSM rollouts?

Yes — we've managed 500-store rollouts for FMCG brands: design, print, kit-packing and pan-India dispatch. One brief, one timeline.

Standees, roll-up displays, product stands, display racks and complete POSM programmes — produced in-house for 50+ national brands. Single unit or 500-store rollout.

21 Service Pages50,000+ Monthly Searches CombinedPhase-2 Priority

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25+

Years

10,000

Sq Ft In-House

50+

National Brands

In-House Processes

POSM & Retail Displays

Our Offerings

Fabricated in-house with precise quality standards.

★ Phase-2 · 22,200/mo

Standees

Full-colour printed standees for retail, events and corporate — any shape, any size, any finish. Standard and custom bases.

standee ★ Phase-2 · 8,100/mo

Roll-Up Standees

Retractable pull-up banners for exhibitions, trade shows, offices and retail activations. Carry bag included.

roll up standee ★ Phase-2 · 4,400/mo

Product Display Stands

Custom product stands for retail shelves, counters and shop floors — acrylic, metal and cardboard options.

shop display stands Phase-3 · 4,400/mo

Clip-On Boards

Snap-frame and clip-on displays for in-store promotions — easy to swap, reusable frame, clean print finish.

clip on board Phase-2 · 2,900/mo

Retail Display Racks

Metal, wood and wire racks for shops and showrooms — for apparel, footwear, FMCG and lifestyle products.

racks for shop displays Phase-3 · 3,600/mo

Digital LED Standees

Powered standees with a built-in digital display screen — dynamic content, video-capable, retail-grade.

digital standee Phase-3 · 1,900/mo

Acrylic Display Stands

Clear and coloured acrylic stands for counters, POS zones and premium product display — cut to any shape.

acrylic display stands Phase-4 · 880/mo

Table Standees

Small-format A4/A5 table standees for desks, reception counters, restaurant tables and event kiosks.

table standee Phase-3 · 390/mo

Wooden Display Racks

Custom wood racks for apparel, footwear, books and lifestyle retail — natural finish or painted to brand colour.

wooden display racks Phase-3 · 1,000/mo

Event Standees

Welcome standees, photo props and branded event displays for weddings, corporate events and exhibitions.

wedding / event standee Phase-4

Danglers & Buntings

Printed ceiling danglers and buntings for in-store promotions, festivals and seasonal brand campaigns.

danglers / buntings Phase-3 · 390/mo

Point-of-Purchase Displays

Full POP/POSM design and manufacturing — counter displays, dump bins, floor units and end-cap fixtures.

point of purchase displays

Buyer's Guide

What Is POSM? A Buyer's Guide

POSM stands for Point of Sale Materials — the branded displays that turn a browsing customer into a buying one. Here's the landscape.

💬 Ask a Specialist

Temporary POSM

Printed standees, roll-ups, danglers and buntings designed for a campaign or season — economical to produce, easy to swap out. Ideal for promotions and launches.

Best for: Festival campaigns · Product launches · Short-term promotions

Permanent POSM

Acrylic display stands, metal racks, wooden shelving and branded display units built to last years. Higher upfront cost, lower cost-per-store over time.

Best for: Flagship stores · Dealerships · Long-term retail environments

Large-Scale Rollouts

When a brand needs 200+ stores kitted out simultaneously — we design, print, kit-pack and manage logistics so all stores are live at the same time.

Best for: FMCG · Telecom · Automotive brands with national networks

Digital POSM

LED standees, digital shelf-edge labels and screen-based displays that let you change content remotely. Growing fast in pharma and FMCG retail.

Best for: High-street retail · Pharmacy chains · QSR

Why The Forge

The Partner Brands Choose for Rollouts

500-Store Capability

We've executed POSM programmes for national FMCG and telecom brands — design, print, kit assembly and pan-India dispatch. All from one partner.

Every Material, In-House

Acrylic, metal, wood, cardboard, fabric — our facility handles them all. You get consistent quality across every format, not a different vendor for each material.

No Minimum Orders

One event standee or one thousand — we quote and produce both. Small agencies and large brand teams work with us for exactly this reason.

Sectors

Industries We Serve

FMCG Telecom & Electronics Automotive BFSI Real Estate Food & Beverage Healthcare Marketing Agencies

Featured Work

POSM We've Made for National Brands

Dettol · 300-Store Standee Programme

Britannia · In-Store Display Racks

Mother Dairy · Outlet POSM Kit

VIVO · Roll-Up & Counter Displays

Paytm Bank · Branch Display Programme

Pernod Ricard · Premium POS Displays

FAQ

Frequently Asked Questions

What does POSM mean?

POSM stands for Point of Sale Materials — all the branded displays, standees, racks and collateral placed inside or near a retail environment to influence buying decisions. It covers everything from a simple A4 counter card to a full aisle-end display unit.

What is the difference between a standee and a roll-up standee?

A standee is a printed board (usually foam, sunboard or ACP) cut to shape and mounted on a metal or plastic base — fixed, not portable. A roll-up standee is a retractable banner that pulls out of and rolls back into its own cassette base — very portable, ideal for exhibitions and events.

Do you handle complete POSM rollouts across India?

Yes — we've managed 500-store programmes for FMCG and telecom brands. We handle design, production, kit assembly (all items per store in one box), and pan-India dispatch via courier. One brief, one invoice, one timeline.

What's the minimum order quantity for standees?

No strict minimum. We produce single-unit event standees for weddings and product launches, and bulk orders of thousands for national rollouts. WhatsApp your quantity and we'll quote accordingly.

Can you handle pan-India POSM dispatch?

Yes — we produce everything in our Delhi facility and ship via courier or designated logistics partners. For large programmes, we work with your brand's logistics team to coordinate delivery to each store or depot.

Ready to Brief Your POSM?

The fastest way is WhatsApp. A photo, a message, or a brief description is enough — we'll come back with a plan and a price. No runaround.

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